{"id":530,"date":"2022-10-13T15:49:42","date_gmt":"2022-10-13T15:49:42","guid":{"rendered":"https:\/\/citroen.subsahara.carusselgroup.com\/?page_id=530"},"modified":"2023-08-07T10:31:59","modified_gmt":"2023-08-07T10:31:59","slug":"our-philosophy","status":"publish","type":"page","link":"https:\/\/africa.citroen.com\/en\/about-citroen\/our-philosophy\/","title":{"rendered":"Our philosophy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"530\" class=\"elementor elementor-530\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88e8df0 elementor-section-full_width head-cta-right elementor-section-height-default elementor-section-height-default\" data-id=\"88e8df0\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f706e8\" data-id=\"9f706e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91b6b7b elementor-cta--skin-cover elementor-widget__width-inherit elementor-widget elementor-widget-call-to-action\" data-id=\"91b6b7b\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/africa.citroen.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/africa.citroen.com\/wp-content\/uploads\/2022\/10\/Citroen_Ami_Femme_2880_1620.webp);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h1 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">CITRO\u00cbN IS INSPIRED BY YOU<\/h1>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSince the time of Andr\u00e9 Citro\u00ebn, we have used our imaginations and innovated to improve your daily life. Your lifestyle and your desires are our source of inspiration.  \n<br><br>\nINSPIRED BY YOU defines and brings our vision to life. Citro\u00ebn is attuned to your dreams, offering you greater freedom and the opportunity to share moments with your loved ones.  We create daring and visionary vehicles for you, which are the result of an eternal source of inspiration: you.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/africa.citroen.com\/en\/find-a-dealer\/\">\n\t\t\t\t\t\tFind a dealer\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc519c8 elementor-cta--skin-cover elementor-widget elementor-widget-call-to-action\" data-id=\"dc519c8\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/africa.citroen.com\/wp-content\/uploads\/2022\/10\/Citroen_C4_2020_Inspired_design_2880_1531.webp);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">BECAUSE YOU WANT TO STAND OUT<\/h2>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCitro\u00ebn\u2019s design is based on a unique approach of being bold and standing out.\n<br><br>\nHow do we do that? By reinterpreting iconic style codes and details from iconic models, and aiming for simplicity.\nThat makes our range of vehicles very different from what we can see in the streets.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b685d elementor-section-full_width head-cta-right elementor-section-height-default elementor-section-height-default\" data-id=\"b8b685d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d5da94 block-text\" data-id=\"7d5da94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d9c332d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9c332d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fc9a442\" data-id=\"fc9a442\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7e62eb elementor-widget elementor-widget-heading\" data-id=\"b7e62eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">CUSTOMISATION COMBINATIONS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b5612 elementor-widget elementor-widget-text-editor\" data-id=\"c8b5612\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Our models are designed to adapt to your taste. For a car with unparalleled style that reflects who you are, Citro\u00ebn offers a wide range of customisation options.<br \/><br \/>Citro\u00ebn C3 Aircross SUV adapts to your personal taste with possible colour combinations. Customisation possibilities extends to every detail: the quarterlights with their shutter effect and the roof bars add to the touches of colour provided by the coloured door mirrors, headlamp surrounds and wheel centre caps.<br \/><br \/>The cabin can also be customised with a choice of distinctive interior ambiances.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb6f137 block-pic\" data-id=\"eb6f137\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5962cac elementor-widget elementor-widget-html\" data-id=\"5962cac\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe loading=\"lazy\" width=\"100%\" height=\"500\" src=\"https:\/\/www.youtube.com\/embed\/Esq24oDzRGE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264a5aa elementor-widget elementor-widget-html\" data-id=\"264a5aa\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-element-264a5aa{display:none !important}<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8f691f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f8f691f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e3e47a block-pic\" data-id=\"9e3e47a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5789a8a elementor-widget elementor-widget-html\" data-id=\"5789a8a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe loading=\"lazy\" width=\"560\" height=\"500\" src=\"https:\/\/www.youtube.com\/embed\/ovIN0Oqtozk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfc93b elementor-widget elementor-widget-html\" data-id=\"2cfc93b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-element-2cfc93b{display:none !important}<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b08b46f block-text\" data-id=\"b08b46f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bed58c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bed58c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8f7ae0f\" data-id=\"8f7ae0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7af16b elementor-widget elementor-widget-heading\" data-id=\"d7af16b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CITRO\u00cbN ADVANCED COMFORT TECHNOLOGY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce592e5 elementor-widget elementor-widget-text-editor\" data-id=\"ce592e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSince 1919, Citro\u00ebn has been at the forefront of automotive comfort, from the revolutionary \u2018Moteur Flottant\u2019 (floating engine) to the innovative Suspension with Progressive Hydraulic Cushions\u00ae Citro\u00ebn C5 Aircross SUV or the New C4\n<br><br>\nCitro\u00ebn\u2019s benchmark in comfort is reflected in the Citro\u00ebn Advanced Comfort\u00ae programme, aimed at bringing unprecedented comfort to every passenger. This translates into a stress-free travelling environment, innovative solutions and smart technology dedicated to ensuring the well-being of body and mind for all passengers\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d75ae09 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d75ae09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a3d4e64 block-text\" data-id=\"a3d4e64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5916865 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5916865\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4c71356\" data-id=\"4c71356\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292ea87 elementor-widget elementor-widget-heading\" data-id=\"292ea87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DRIVING ASSISTANCE TECHNOLOGIES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c24b6f4 elementor-widget elementor-widget-text-editor\" data-id=\"c24b6f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCitro\u00ebn provides real answers to today&#8217;s driving challenges. Always on the lookout for cutting-edge solutions to make your journeys in town and on the roads easier, Citro\u00ebn uses technology to promote wellbeing.  Our aim is to improve and develop useful technologies to make driving easier and as safe, enjoyable and responsible as possible.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1aa2811 block-pic\" data-id=\"1aa2811\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4fef5d elementor-widget elementor-widget-html\" data-id=\"a4fef5d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe loading=\"lazy\" width=\"100%\" height=\"500\" src=\"https:\/\/www.youtube.com\/embed\/gqduRh7NmH4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bbc2a elementor-widget elementor-widget-html\" data-id=\"40bbc2a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-element-40bbc2a{display:none !important}<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CITRO\u00cbN IS INSPIRED BY YOU Since the time of Andr\u00e9 Citro\u00ebn, we have used our imaginations and innovated to improve your daily life. Your lifestyle and your desires are our source of inspiration. INSPIRED BY YOU defines and brings our vision to life. Citro\u00ebn is attuned to your dreams, offering you greater freedom and the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":179,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"index.php","meta":{"footnotes":""},"class_list":["post-530","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.5 (Yoast SEO v19.11) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our philosophy - Sub Sahara - Citro\u00ebn<\/title>\n<meta name=\"description\" content=\"Since 1919, you are part of Citro\u00ebn. 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